Never underestimate the power of viral video to sell music. Just a little over a week ago newlywed Minnesota couple Jillian Peterson and Kevin Heinz posted a video on YouTube showing the unique way they kicked off their wedding. Members of the wedding party danced down the aisle of a church in St. Paul, Minnesota to the strains of Chris Brown's #2 hit single "Forever." The original post has been viewed now more than ten million times. This past weekend the happy couple recreated the dance live on the Today Show.
Now, less than a week later Chris Brown's "Forever" has returned to the top 10 on the iTunes sales chart. In the wake of a much discussed public apology Chris Brown issued over beating his girlfriend Rihanna, this type of joyful viral video could be the most positive event for Chris Brown's career in many months.
- Watch the wedding party dance down the aisle to "Forever"
Single cover courtesy Jive Records
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