Last night will.i.am and Britney Spears debuted the music video for the new single "Scream and Shout" on X Factor. Today the single is riding the top of the iTunes digital sales chart and looking like it will be will.i.am's first major hit single as lead solo artist. The music video is built around multiple imaging of the pair and accompanying dancers. It has a very futuristic feel matching will.i.am's music. The song has also climbed into the top 50 at pop radio airplay. "Scream and Shout" will make its debut on next week's Billboard Hot 100.
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Single cover courtesy Interscope
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After seeing the video last night, I was completely UNDERwhelmed. There’s no melody, no significant lyrics worth hearing, no hooks, nothing interesting about this song at all, unless you count Britney’s lame attempt at a British accent.
Had an unknown duo recorded this track, it would never had even been released.