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Scott Storch

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50 Cent - Candy Shop

50 Cent - Candy Shop

(Courtesy Aftermath)

Born:

December 16, 1979.

Growing Up:

Scott Storch grew up in Philadelphia, Pennsylvania. He has been playing piano since the age of 4. Storch decided to become a musician when he was in the fifth grade and the father of a friend paid him $200 for 5 minutes of piano playing. Scott Storch became a Philadelphia-area recording session player as a teenager, and, in 1993, at the age of 18, he played keyboard for the group The Roots on their Organix album.

Early Success on Keyboards:

The album Organix helped lead to a major record label deal for the Roots and more exposure for Scott Storch as one of the top keyboardists in hip hop. In addition Storch was discovered by Derek "LA" Jackson who became his manager. Throughout the mid to late 90's Storch's reputation grew in the hip hop community.

Breakthrough With Dr. Dre:

In 1999 Scott Storch was hired by Dr. Dre to lay down the keyboard riff that anchors his comeback single "Still D.R.E." featuring Snoop Dogg <Listen>. That put Storch's career on a fast track. He co-produced the single "X" by Xzibit <Listen> and 3 Snoop Dogg tracks to cement his reputation as a talented young producer. Dr. Dre has said ""Scott is the only producer to co-write with me that went on, without me, to become great."

Elements of a Hit:

Scott Storch believes 4 elements are necessary for a sure-fire hit:

  • Realness - "The artist has to be believable for the audience to take a song seriously."
  • Simplicity - "Everyone gets and understands it."
  • Catchy hook - "It's got to be something the listener will remember."
  • Bounce - "Every club record needs a strong beat that'll make people dance."

Hot Producer/Songwriter:

In the early years of the new century Scott Storch's career as a producer and songwriter took off dramatically. Since 1999 he has been part of 12 gold, 20 platinum, and 18 multi-platinum records. He was named ASCAP's songwriter of the year for 2004. Between the end of 2004 and early 2005 3 consecutive songs that Scott Storch co-wrote and produced went to #1 on the pop singles chart. These included the Terror Squad's "Lean Back," Mario's "Let Me Love You," and 50 Cent's "Candy Shop."

Key Scott Storch Productions:

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