"We Are the World" is the American response to the success of Bob Geldof's project "Do They Know It's Christmas?" in raising awareness of and providing assistance to Ethiopians starving from the impact of famine on their country. The effort was first put forward by Harry Belafonte and his manger Ken Kragen. Quincy Jones, Michael Jackson, and Lionel Richie were soon brought into the project and ultimately a who's who of pop music participated. The project raised over $50 million to aid starving people in Africa.
1986: USA For Africa - "We Are the World"
By Bill Lamb, About.com Guide
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