The Bottom Line
It is difficult to imagine a song more tailor made for adult contemporary radio Christmas airplay. Comparisons to the sound of Jason Mraz' landmark hit "I'm Yours" are obvious. This track marks a distinct move toward a more adult sound on the part of 17 year old Justin Bieber. The Christmas flourishes in the arrangement are subtle enough that the song should fit well in any contemporary pop playlist.
- Friendly acoustic James Mraz style vibe
- Subtle seasonal touches
- Update to more adult sound
- It all feels a bit calculated
- Produced by The Messengers
- Included on Under the Mistletoe album
- Released October 2011 by Island Records
Guide Review - Justin Bieber - "Mistletoe"
Despite the overt aiming at the tween pop audience of early Justin Bieber releases, he did sound sincere in his genial efforts at creating pleasing hit records. Now as he moves in a more adult, direction with the new Christmas single "Mistletoe," things are too perfectly aimed to avoid sounding a bit overworked and calculated. Jason Mraz' 2008 hit single "I'm Yours" spent 16 weeks at #1 on the adult contemporary chart making it one of the genre's biggest hits of all time and it is one of the ten bestselling digital singles ever. "Mistletoe" sounds distinctly like "'I'm Yours' goes Christmas."
On the plus side "Mistletoe" certainly has its well-crafted charm. It is likely to introduce Justin Bieber to a wide swath of new adult pop fans. The song would not be out of place on a soundtrack for genteel Christmas parties for adults. The subtle wintry holiday chimes in the backing track make it obvious this is a seasonal release, but it will not be jarring when included on a standard pop playlist.
"Mistletoe" is likely to be a big seasonal hit for Justin Bieber. A holiday album at this point is a wise decision for the young artist. The album Under the Mistletoe hits stores November 1, 2011, and this should be a strong introduction for the upcoming collection. "Mistletoe" is nearly as catchy as "I'm Yours."