The Bottom Line
It seems like a long time since Nelly Furtado knocked the pop world on its ear with her makeover as a dance diva on the album Loose. Six years later she is back and she is taking no prisoners. "Big Hoops (The Bigger The Better)" takes direct aim at Rihanna's island chant party music and does it one better. Nelly Furtado and producer Rodney Jerkins are music industry veterans, and the experience shows here. The big rumbling bass, Nelly Furtado's vocal swagger, and the towering drum and bass breakdown that closes the song will rock any dance floor.
- Exciting drum and bass breakdown
- Nelly Furtado's solid, sexy vocals
- Irresistible rumbling bass line
- Lyrical fluffiness
- Written by Nelly Furtado and Rodney Jerkins
- Produced by Rodney Jerkins
- Released April 2012 by Interscope
Guide Review - Nelly Furtado - "Big Hoops (The Bigger The Better)"
Against a big throbbing bass line Nelly Furtado chants, "The bigger the better, the bigger the better..." to kick off her latest single. The song doesn't instantly pull you in with a big pop chorus, but the beat is intoxicating making you want to get up and move. Vocally, the clear reference point seems to be Rihanna from songs like "Rude Boy" and "Cheers (Drink To That)." However, Nelly Furtado has a stronger, richer instrument even when bubbling under deep bass fuzz. She also makes an even clearer distinction between herself and Rihanna singing, "I don't wanna talk about sex, wanna express myself tonight."
Approximately three minutes in to "Big Hoops (The Bigger The Better)" is one of the most exciting moments yet in recorded pop music this year. The rumbling beat lurches to a halt, Nelly Furtado says, "I thought this song was over." She laughs, then declares, "Nope, it ain't over yet," and sings, "I can go fast!" as we hear an exhilarating drum and bass breakdown the likes of which it seemed we had lost in the dubstep revolution. Finally, it all winds down leaving us breathlessly wanting more.
Nelly Furtado has proven once again she carves her own distinct path in pop music. Producer and songwriter Rodney Jerkins, one of the foremost R&B producers for more than a decade, feels like as good of a fit as Timbaland was six years ago. Nelly Furtado's upcoming album The Spirit Indestructible will be one of the most eagerly awaited pop records of this summer. Put "Big Hoops (The Bigger The Better)" on repeat. It only gets better.