The Bottom Line
Chris Brown continues moving to get his career back on track. This uptempo dance tune is a wise step and will remind fans of past glories like "Run It" and "Forever." On the down side, "Yeah 3X" is more faceless than those classics. It sounds a bit like just another song that emerged out of the current club ready dance pop grinder. The music video, however, shows off Chris Brown's unique dancing talent, and it is well worth seeing.
Pros
- Exuberant energy
- Chris Brown's relaxed performance
- Upbeat mood of the song
Cons
- Indistinguishable from other club ready party music
- Standard issue party lyrics
Description
- Written by Chris Brown, Franks, Kevin McCall, and Amber Streeter
- Produced by DJ Frank E
- Released October 2010 by Jive
Guide Review - Chris Brown - "Yeah 3X"
In the immediate wake of his domestic violence conviction, there were plenty of prognosticators who were ready to write the obituary for Chris Brown's pop music career. However, he has served his sentence, attended counseling and provided community service. A judge recently applauded Chris Brown's diligence in doing all that the court asked of him. There seems an equal diligence applied to resuscitating his career. It looks like the hard work is paying off. Earlier this year "Deuces" brought Chris Brown back to the pop top 15 and to #1 on the R&B chart for the first time in four years. Now "Yeah 3X" could be an even bigger pop hit.
The song is rousing from the opening big synth chords onward. Chris Brown's vocals are confident and pleasing. Unfortunately, most everything else is very standard, unoriginal club ready pop. The lyrics are PG-rated words about partying and having fun. Musically it would be difficult to really distinguish this from a number of other recent dance pop hits from the likes of Usher or Enrique Iglesias.
"Yeah 3X" amounts to spoon feeding current pop radio programmers. However, if that does get Chris Brown back to the spotlight, then "Yeah 3X" is certainly a worthy record. Watch the video, and you will be reminded of the youthful exuberance and natural dance talent that makes him an artist to value. The song is melodic and fun and unlikely to make you want to change the radio station. Perhaps if this gets Chris Brown back in the pop spotlight, we will hear something a bit more original on the upcoming F.A.M.E. album.
