The Bottom Line
Drake makes a significant change in direction here away from hip hop to 80s inspired soul music, and it works. The deep, airy production is the biggest star here. "Hold On We're Going Home" may be a bit spare lyrically, but the sound is elegant and pleasing matching perfectly the retro atmosphere of many of this year's biggest pop hits.
- Elegant, spare production
- Smooth 80s soul sound
- Drake's confident singing
- Simple nature of the song
- Produced by Majid Jordan and Noah "40" Shebib
- Included on album 'Nothing Was the Same'
- Released August 2013 by Cash Money
Guide Review - Drake - "Hold On We're Going Home" featuring Majid Jordan
When "Hold On We're Going Home" kicks off with drum machine and lightly ticking percussion effects, you might think you have taken a time machine back to the early 80s. As Drake begins to sing the overall impact is that of slick, but warm soul music perfect for a sultry summer night. This is a significant change of pace from Drake's recent hip hop hits. However, we've always known he can sing from the first major hit "Best I Ever Had" to the ultra-elegant "Take Care" with Rihanna. The difference here is that "Hold On We're Going Home" is more relaxed and unassuming than most all of his past releases. The relaxed nature sounds like maturation.
Lyrically, this song is light as air, but there is a resonance in the production that helps the words of love and devotion sink in. The words are also completely clean, which is a rarity for a Drake single release. Majid Jordan, a production duo made up of Majid Al Maskati and Jordan Ullman, provide the beautiful, spare backing vocals as well as playing a major role in the overall sound of the track. Particularly beautiful is the echoing, nearly beatless, extended bridge that kicks into the song's final reprise. Majid Jordan are not well known yet, but the elegance of this track seems to indicate they soon will be.
Drake's recent hit "Started From the Bottom" quickly rose into the top 10 of the Billboard Hot 100 but it failed to get significant attention from mainstream pop radio. "Hold On We're Going Home" seems destined to reverse that problem. It is likely to be appealing to both mainstream pop and R&B radio programmers. It is an elegant addition to end of the summer playlists with the soul and disco influences allowing the song to bookend Daft Punk's "Get Lucky" kickoff to the summer of 2013.