The Bottom Line
"Scream and Shout" is unlikely to go down as a major release in the recording history of either will.i.am or Britney Spears, but as an early Christmas gift to pop fans, it works well. Britney Spears plays with an accent, and will.i.am shows once again he is supremely talented at coming up with a catchy beat and melody line. The single is being promoted as a lead-in to the long delayed #willpower album project by will.i.am. Sales and airplay should be strong and generate attention.
- Use of the "Gimme More" vocal sample
- Irresistibly catchy hook and melody
- Seamless use of digital studio effects
- All very light and almost inconsequential
- Written by will.i.am
- Produced by will.i.am
- Released November 2012 by Interscope
Guide Review - will.i.am - "Scream and Shout" featuring Britney Spears
As Britney Spears says in the song's intro, when you hear this track, you will want to turn it up. Some pop fans will undoubtedly be turned off by the amount of digital processing here, but this is will.i.am at his studio best. It is a catchy little electronic pop dance track that will insinuate its way into your brain almost immediately. The digital effects are seamless and the use of modulations of Britney Spears' voice to build the chorus sounds perfectly natural in this context. It is anyone's guess why she chooses to adopt a bit of a British accent in the intro, but it does seem to work.
Britney Spears fans are likely to shout with joy in the club when hearing the "Britney, bitch" excerpt from her comeback single "Gimme More" off the now classic album Blackout. It is seamlessly woven into the track, but remains one of the most distinctive moments of her career. The spacey, free form bridge is beautiful despite will.i.am's singing talent limitations.
Even though he has found massive success with Black Eyed Peas and as a featured artist, will.i.am is still looking for his first major hit single in the US as a lead solo act. In the UK he has landed three songs in the top 5 on the pop singles chart. With the star power of Britney Spears on the new record and a video introduction on X Factor, it looks like will.i.am may just have his breakthrough in time for Christmas 2012.