Music video is clearly back as a key part of the pop music scene. A number of clips presented during the year in 2010 had the status of a pop culture event. These are the 10 best videos of the year.
10. La Roux - "In For the Kill"
9. Eminem and Rihanna - "Love the Way You Lie"
Directed by Joseph Kahn
Actors Megan Fox and Dominic Monaghan were brought in to depict the kind of relationship described by Eminem and Rihanna in this huge hit. The pair lurch from domestic violence to passionate lovemaking and back again while everything goes up in flames at the end.
8. Kylie Minogue - "All the Lovers"
Directed by Joseph Kahn
Kylie Minogue's expansive dance anthem displays a literal mountain of love. The primary influence was artist Spencer Tunick known for his massive art installations of nude people. Ultimately the "All the Lovers" clip is simply a celebration of the beauty of humanity.
7. Cee Lo Green - "F**k You!"
6. will.i.am and Nicki Minaj - "Check It Out"
5. Adele - "Rolling In the Deep"
4. OK Go - "This Too Shall Pass" (Rube Goldberg Machine)
Directed by James Frost
The kings of unique kinetic approaches to music video hit another bullseye here. Their first clip for the song "This Too Shall Pass" was fun as well featuring the group as marching band musicians. However, it's the second video demonstrating a massive Rube Goldberg machine that really caught our attention.
3. Kanye West - "Runaway"
Directed by Kanye West
I'm still not sure how to interpret Kanye West's massive 35 minute video opus, but it is a visual feast for the eyes and the mind. A part-human female phoenix, a giant Michael Jackson head, and a swarm of ballerinas are just a few elements drawn together in this work of art.
2. The xx - "Islands"
Directed by Saam Farahmand
Do you think this music video is boring and repetitive? Look a bit closer. Yes, the movements of the dancers do change bit by bit...and they are telling a story. Let it all settle in and this quickly becomes one of the most addictive three minutes of pop of the year.
1. Lady Gaga and Beyonce - "Telephone"
Directed by Jonas Akerlund
Strip away all of the hoopla and all of the imitations. What you are left with is truly a monumental achievement in music video. It's a loving pop homage to Madonna, a mini-film with a real plot, a tongue in cheek parody of Lady Gaga and Beyonce, nine minutes of hysterically funny comedy, and the king of revenge fantasies plus much more all at the same time.