These are the 10 hottest music videos today. Check them out to see the state of the art and what pop music fans are watching.
1. Taylor Swift - "Shake It Off"
For her music video to accompany the pure pop song "Shake It Off," Taylor Swift turned to veteran music video director Mark Romanek. He has earned three Grammy Awards for Best Short Form Music Video, more than anyone else. He has worked with artists from Madonna to Michael Jackson and Nine Inch Nails. In the clip Taylor Swift expresses her inner desire to dance with some very talented professional dancers and in the end her fans.
2. Meghan Trainor - "All About That Bass"
20-year-old Meghan Trainor has a breakout hit with her single "All About That Bass." There is a 50s influence in style on both the song and music video, but a throughly contemporary attitude about female empowerment. She has experienced some backlash from those who are thin, but a close hearing of the lyrics indicates everyone should be proud of their body shape.
3. Katy Perry - "This Is How We Do"
After taking a controversial wrong turn with the multi-character music video for "Birthday," Katy Perry is back in form here. Australian director Joel Kefali, best known for his work with Lorde, has put together a bright, colorful tribute to upbeat pop culture with references to artist Piet Mondrian, Mariah Carey, Aretha Franklin, and much more.
4. Weird Al Yankovic - "Word Crimes"
With the backdrop of the music from Robin Thicke's #1 smash hit "Blurred Lines," Weird Al Yankovic takes on the abysmal state of grammar usage today, particularly in online writing. The kinetic typography music video was created by Jarrett Heather. Reportedly, the clip required approximately 500 hours of work to put together.
5. Tove Lo - "Not On Drugs"
According to the song, Swedish singer Tove Lo is not on drugs, she is just in love, but according to the video, it is a surrealistic psychedelic trip. This is the follow up single to the currently rising "Habits (Stay High)." Swedish director Rikkard Haggbom put together the clip and Tove Lo told Rolling Stone, "I choked on the paint, the smoke made me half blind and here is my three-minute trip that shows the intensity and weirdness I feel when falling in love."
6. Sia - "Chandelier"
The music video for Sia's Billboard Hot 100 breakthrough as a solo artist features the young dancer Maddie Ziegler, a star of the reality TV series Dance Moms. The clip was directed by Sia and Daniel Askell. The dance was choreographed by Ryan Heffington who has worked on more than 10 different music videos and appears on the reality show RuPaul's Drag Race.
7. Colbie Caillat - "Try"
Colbie Caillat delivers a powerful inspirational message in this song and music video for the world's women. She sings, "Take your makeup off, let your hair down, take a breath, look into the mirror at yourself, do you like you cause I like you." The music video shows a wide range of beautiful women first with makeup and hairstyling and then later showing their natural beauty without enhancement.
8. Demi Lovato - "Really Don't Care" featuring Cher Lloyd
Filmed at this year's LA Pride Parade, Demi Lovato's music video kicks off with her stating to protesters, "You don't have to hate 'cause my Jesus loves all!" Ryan Pallotta, who directed Demi Lovato's well received "Neon Lights" clip, put together this music video. It is a colorful celebration of the LGBT community.
9. Royksopp and Robyn - "Do It Again"
In the words of Swedish pop singer Robyn posted to YouTube, "This video stirs up a feeling of chaos which is what we talked about quite a bit when we wrote ‘Do It Again’.... Life takes you to a critical point and even though it might not make you happy, when it´s over, you want to go back." The black and white cinematic clip was directed by Dane Martin de Thurah, who put together James Blake's celebrated "Retrograde" video, and was filmed in Mexico.
10. Jenny Lewis - "Just One Of the Guys"
Singer-songwriter Jenny Lewis is the former lead vocalist of the group Rilo Kiley. She has released two well-received solo albums. Acid Tongue, her most recent, reached #24 on the album chart. "Just One of the Guys" is the first single from the new album The Voyager. The music video, directed by Jenny Lewis herself, includes Kristen Stewart, Anne Hathaway, Brie Larson, and Tennessee Thomas sporting track suits and mustaches.